Everybody an expert! Revolt against Modernity!
Tradition is idealized as some purveyor of hidden wisdom to be opposed to the ham-fisted exploitative principles of "Western Science," or a suspect knowledge, guarded by "experts." Everybody can be an expert (of oneself), if only one can listen to the voices within!
But it is only when the cycle of inter-generational transmission is effectively broken that advice industry enters upon the scene, brimming over with admonitions about how to balance a checkbook, cook a roast, how to breastfeed one's children, how to succeed in business. The advice industry banks on one thing - the obsolescence of our parents' experiences. When the advice industry advises us to connect with tradition, to simplify our lives, to reorganize our closets, it is showing us how completely alienated we are from "tradition" itself. It is telling us that we are helpless before modernity, against which it advises us to rebel.


















2 Comments:
so does this mean you want to get in on the "chicken clothing company: you buy, we fry" franchise? i have a roland barthes cardigan collection...
Huh? Are you mixing tchotchkes and advice? I'd be interested in seeing the cardigans though.. anything in Kelly green?
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