Don't Ask Me!

Consumer Retorts: Rants and Raves on the Business of Self- and Home-Improvement

Monday, August 09, 2004

Everybody an expert! Revolt against Modernity!

It seems to be a good thing that we are advised by many New Agers to privilege intuition over science: if science is to be mistrusted, getting in touch with our instinctual, experiential life is crucial if we are to find wisdom from within. This is known as "self-empowerment." Intuition is considered the gift of the generations - handed down to us through this mysterious force called tradition.
Tradition is idealized as some purveyor of hidden wisdom to be opposed to the ham-fisted exploitative principles of "Western Science," or a suspect knowledge, guarded by "experts." Everybody can be an expert (of oneself), if only one can listen to the voices within!
But it is only when the cycle of inter-generational transmission is effectively broken that advice industry enters upon the scene, brimming over with admonitions about how to balance a checkbook, cook a roast, how to breastfeed one's children, how to succeed in business. The advice industry banks on one thing - the obsolescence of our parents' experiences. When the advice industry advises us to connect with tradition, to simplify our lives, to reorganize our closets, it is showing us how completely alienated we are from "tradition" itself. It is telling us that we are helpless before modernity, against which it advises us to rebel.

2 Comments:

georgeveryday said...

so does this mean you want to get in on the "chicken clothing company: you buy, we fry" franchise? i have a roland barthes cardigan collection...

8:15 PM  
catherine liu said...

Huh? Are you mixing tchotchkes and advice? I'd be interested in seeing the cardigans though.. anything in Kelly green?

7:23 AM  

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