the international bourgeoisie

Here is where Marxism-Leninism got it all too right -- there was going to be an international sense of class interest that would begin to dominate our consciousness above and beyond national identity and national boundaries, surmounting the ancient ties that bind -- the proletariat may have paved the way with its call to internationalism, but it is the international bourgeoisie that appropriated the proletarian ethos of class struggle around sickle and hammer for its worship of the FENDI "F" or the Louis Vuitton LV logo woven into its luggage, the more discreet PRADA triangle.

You know what I'm talking about! Even if you are more "progressive" and carry that Jansport or REI backpack!

The brand name is a language the international bourgeoisie understands -- it is a lingua franca of commodity fetishism, conformity, anxiety, fearfulness, competition, and finally slavish celebration of the money power.

And just because the logic of its Internationale has been triumphantly imposed upon the world as "branding," the bourgeoisie is restlessly critical and anxious about any area of life that has not been thoroughly dominated. Hence, the intra-uterine tapes expectant mothers are told to buy in order to enhance fetal development.