Don't Ask Me!

Consumer Retorts: Rants and Raves on the Business of Self- and Home-Improvement

Tuesday, August 30, 2005

The Ads They Are A-changing

Kaiser Permanente's $40 million ad campaign is going to use Bob Dylan's famous song to promote its image of corporate integrity. "Kaiser Thrive." Why an HMO would need to spend this much money on an ad campaign is very suspicious. We belong to Kaiser since it is the cheapest health care option available. I don't have anything really bad to say about it yet, except that it has seriously corporate feel.

This Protest Kaiser Thrive website provides some rather incoherent but hair-raising horror stories from about Kaiser's substandard healthcare. There seems to be enough outrage at this outfit to warrant a bit more attention and alarm when being treated by one of their physicians. And does every HMO inspire a protest website?

My family's income has not risen at the pace of healthcare costs, and like most American families, we're paying more money for less care. I was told yesterday when making my appointment for a yearly checkup that doctors only see patients who are over 65. I'll see a nurse practitioner. I have nothing against nurse practitioners. It's just that this policy has the smell of a cost cutting scheme. I'm sure that they are saving money to pay the ad agency, buy television time and have enough left over to pay Dylan his royalties.

I'd boycott Dylan, but I already bought his CD's. I'd boycott Kaiser, but they're our HMO for now. Yes, this country's health system sucks. We sold it down the road to the greediest mothers on the block. Thank you Republicans and Red Staters!

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