Don't Ask Me!

Consumer Retorts: Rants and Raves on the Business of Self- and Home-Improvement

Sunday, April 16, 2006

in the OC, values are a subculture

Interesting WP article about Redefining Property Values in Orange County - but it depresses me how easily it moves over the observation that planned communities here are sold according to what marketers call different "values subcultures."

1 Comments:

catherine liu said...

They're manufacturing "community" in Ladera Ranch, Orange County, just as the "they" (advertising industry) have defined "creative types" as a marketing niche.

9:50 AM  

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