Don't Ask Me!

Consumer Retorts: Rants and Raves on the Business of Self- and Home-Improvement

Thursday, May 04, 2006

Creative Corporate Identities

From recent spam that addresses "Higher Yearning" as a corporation in need of an identity

When it comes to corporate identity Creativity is vastly important. Leaving a lasting impression sets you apart from your competitors. Creativity from the very beginninq - from logo and stationery desiqn - heIps to break throuqh in the marketing fields .It is the way to be individual and unigue and at the same time meet your customers' expectations ,beinq catchy without beinq odd. This is our credo.

You know, I want to be odd instead of catchy, so f*** you and your debased notion of creativity.

And what the hell does "unigue" mean?

4 Comments:

Jason said...

One wouldn't've thought a Lacanian would need a translation for "unigue."

1:57 PM  
catherine liu said...

Ah ha! Unigue is a lacanian thing. I am a lapsed lacanian...which may be like being a lapsed Catholic. You can never check out, you can just be a bad lacanian, or a bad Catholic...

Obviously, though Jason, you have not read my post, Lord of das Ding! I don't use psychoanalysis any more...it's too strong to be an instrument....

3:38 PM  
fuo said...

google gives me 150000 hits for "unigue", but also scolds me,"Did you mean: unique ? ".

"You know, I want to be odd instead of catchy, so f ---", sounds like you've got the words to you're corporate jingle already!

or perhaps "Dings go better with yearning"

11:41 PM  
catherine liu said...

fuo,

I like it! Odd not catchy!

9:01 AM  

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